Dongfeng Motor Corporation (its
predecessor, the Second
Automotive Works) was established
in 1969 and it is one of the
largest mainstay SEOs in the
PRC.. Its headquarter is now
located in Wuhan—the capital city
Hubei Province in Central China,
known as the thoroughfare to nine
provinces, with its major
production facilities distributed
in Shiyan, Xiangyang, Wuhan and
Guangzhou. DFM has a wide
coverage of business scope,
engaged in the manufacture, sales
and R&D of whole serial
commercial vehicles, passenger
vehicles, auto parts and
components, vehicle manufacturing
equipments and auto related
business.
Shouldering the heavy
responsibility of the Peoples
Republic of China, Dongfeng Motor
Corporation has achieved great
development through the years and
gradually develops into a large
state-owned enterprise and a
pillar of the national economy,
specialized in auto research and
development, manufacturing and
sales.
In 2004, Dongfeng Motor Group
Co., Ltd (DFG) was established by
incorporating DFMs major business
operations , including Dongfeng
Motor Co., Ltd, Dongfeng Peugeot
Citroen Automobiles Co., Ltd,
Dongfeng Honda Automobile Co.,
Ltd, Dongfeng Electric Vehicle
Co., Ltd and Dongfeng
Cross-country Vehicle Co., Ltd.
DFG was successfully listed in
The Stock Exchange of Hong Kong
Limited in December, 2005. By the
end of 2011, DFMs total assets
amounted to RMB 232 billion yuan
and has a staff number of
160,000. Dongfeng Motor
Corporation (DFM) sold over
3,07,850 vehicles in 2011,
achieving a sales revenue of
RMB390.4 billion yuan. In 2012,
Dongfeng Motor Corporation ranked
No.142 among Fortune Global Top
500, ranked No.16 among top 500
Chinese enterprises, and ranked
No.3 among top 500 Chinese
manufacturers.
In 2011, Dongfeng own brand
vehicle sales has lept over
one-million-unit threshold, sold
1126500 units, representing a
growth 10 ppt higher than the
industry average. The competitive
edge of Dongfeng brand commercial
vehicles was further
consolidated, with total sales
ranking industry No.1. Dongfeng
brand passenger vehicle business
also accelerates its growth
momentum, with its product
line-up further expanded and its
sales growth ranking among top 6
in the own brand PV industry. On
December 10th, 2011, DFM
officially released its Qian D300
business plan for Dongfeng own
brand vehicle business. The core
objective of Qian plan is to sell
3 million units of own-brand
vehicles in 2016, including 1
million units Dongfeng brand
commercial vehicles, 1 million
units Dongfeng brand passenger
vehicles and 1 million units
Dongfeng vehicles carrying other
local brands. Meanwhile, DFM aims
to further develop its CV
business to be No.1 in China and
maintain among top 3 in the
world. DFM also unswervingly
strives to develop its own brand
PV business into the top league
among all local brands. In 2012,
Dongfeng own brand vehicles
achieved an aggregate sales of
1,121,000 units, ranking among
top three. Dongfeng own brand CV
sales reached 606,000 units,
continuing to take a leading
position in PRC market. Among
which, HDT and MDT ranked
industry NO.1 for nine
consecutive years. Dongfeng own
brand PV sales reached 515,200
units, representing a yoy growth
of 27.29%, higher than industry
average by 21.94 percentage.
DFM has long been taking the
operation philosophy of Care for
every person, care for every
vehicle. We are committed to a
self-directed development, a
green development and also a
harmonious development, aiming to
become a responsible auto company
which is trusted by the society.
Looking into the future, DFM has
well positioned itself to be an
international automaker which is
not only one of the strongest
auto players in the domestic
market, but also one of the top
players in the global market,
with an aim to seek a leading
profitability, and create long
term value for shareholders,
staff and the society. Our vision
is to build a centenary Dongfeng
with sustainable development, an
internationalized Dongfeng with
global competitiveness, and an
innovative Dongfeng capable of
independent development. Focused
on being stronger and better, and
also taking innovation,
independent development as well
as reform and opening up as our
top priority, we are dedicated to
building DFM into an open,
innovative, globally competitive
auto giant which is capable of
sustainable development.
|
|