Ruby Car Town has a story that Ruby could gain happiness through adventure journey with players, which will increase the players' excitability value. The cars are combined with game, it allows players to interact with screen, such as players could learn driving skills through avoiding car crash, parking in the right position and obeying the traffic rules and learn surviving skills through interacting with Car Wash and Gas Station, which could increase players' sense of experience. Unique membership point system allows players to convert result into membership scores and exchange gifts, which could increase players' sense of accomplishment.