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Domain names for your business, product or brand names
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The importance of a good domain name

The domain you use for a your web site can have a huge impact in the way that humans and search engine spiders perceive it. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name.

• keep it short and easy to spell.
• make use of keywords or popular search terms whenever possible.
• generic terms are like gold dust if you can get them.
• the more unusual but familiar sounding a domain, the better.
• add a twist, some domain names are remembered for being different to what you would expect to find there.

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings.

Take me Seriously

If you own a business and you want to have an online presence then your choice for suitable domain names is usually limited to some variant of the company name. It is probably worth pointing out that some extensions have been devalued because of the way they have been used in the past; so extensions such as .vu, .to and .it could make your business site feel more like a personal homepage.

Don't Leave It too Late

Competition for domain names is higher than ever since the average price of a domain fell, and so there is a chance that your ideal domain name has been taken. The longer you wait before buying your domain name, the more difficult it will be to make the changes later on down the line.