Report - The Non-Alcoholic Beverage Market in India

Description

I am writing to announce the release of Boston Analytics’ new report titled “The Non-Alcoholic Beverage Market in India” which investigates the large untapped market potential for store-bought non-alcoholic beverages in India among urban/suburban consumers. This study which focuses on carbonated beverages, juice based drinks and energy or sports drinks is based on a survey with over 8, **0 Indians across *5 different cities in India. The findings have implications for manufacturers, distributors, retailers and investors hoping to capitalize on the growth of these beverage categories in India. Key Findings: Approximately **0 billion liters of beverages are consumed by Indians every year, but only 5% represent store-bought packaged beverages. The majority of Indian consumers (*5%) still consume non-alcoholic store-bought beverages ‘less than once a day’, highlighting a large untapped market opportunity. Key findings for each product category covered (*****, carbonated beverages, juice based drinks and energy or sports drinks), include: 1. Level of consumption and patterns of consumption during the day, *****, · *9% of consumers show ‘appointment consumption’ of carbonated drinks, indicating that they have become a part of life in urban India 2. Effects of age and income on consumption, *****, · Consumption of fruit juices and drinks increases inversely with age and directly with income (except top-most income strata) The key reasons preventing the consumption of a particular type of beverage, *****, · Availability followed by affordability and taste were the three key reasons (together constituting *5%) for non-consumption of energy and sports drinks Influence of different product attributes on product selection, *****, · Product taste is the primary selection criteria across all product categories