Description

escalator advertising film What Escalator Owners Gain: • Increased revenue at marginal cost • Utilization of previously unproductive structures • Better communication with riders • Enhanced location aesthetics and ambiance, leading to stronger customer relations and increased ridership • Minimal involvement from escalator owner! Usage counts estimate that *0% - *0 % of people utilize escalators even when stairs are also an option! What the Riders gain: • Improved escalator appearance • More interesting environments • Source of "food for thought" • Antimicrobial protection for handrails, giving riders a sense of comfort and limiting riders&#**9; exposure to contagious disease. Rails allow marketers to effectively capture the attention of riders during average **-second escalator rides. What the Advertisers gain: • Opportunity to capture public attention with new advertising platform • Marketing avenue provides high-impression frequency • Innovative ad placement to beat other marketing noise • New mode of marketing to drive client "buzz" • Long impression period as average rider is on escalator for *0 seconds • Great medium for viral marketing Film Features - High flexibility - Flame Retardent - Superior durability - Brilliant surface - Durable color brilliance - Anti-scratch qualities - Anti-static properties - Instant adhesiveness, strong bonding power, yet easy to clean.